Here's a business idea which I think might actually have some legs in the right geographic location: the Techie Meal.

I have observed a few interesting facts:

1) Software production often involves consuming large quantities of pizza, garlic bread, soda, and related commodities.

2) Lots of formerly impressive high-tech gizmos are really cheap these days.

3) Everybody likes to get free stuff.

The Techie Meal is a package deal designed for about 4 hungry programmers. It includes a large pizza (1-2 toppings), four fountain sodas, garlic bread, and (here's the techie part) a free gizmo of some sort. The gizmos would be the kinds of things which geeks find useful, but cost maybe $5-$10 wholesale. For example, a USB 2.0 PCI card, or one of those retractable Cat-5 network cables, or a USB Bluetooth adapter.

You put the whole thing in a special box with high-tech decorations (maybe the pizza place is called "Geek Pizza" or something) and open outlets in major tech corridors.